Shares rise more than 45% as investors are won over by US firm’s sustainability message



Julie Wainwright (face, second left) leads the applause at the company’s IPO in New York.
Photograph: Lucas Jackson/Reuters

Shares in The RealReal, the US secondhand sumptuousness fashion website, jumped more than 40% after their Wall Street debut as investors readied in on the growing buzz around the circular economy in fashion.

The San Francisco-based tech firm, founded by its chief executive, Julie Wainwright, wrangles it is making the £1tn global luxury industry more sustainable by extending the life cycle of expensive handbags and shoes beyond a flavour.

The RealReal raised $300m (£235m) from investors by selling new shares in a flotation that initially valued the house at $1.6bn. It closed the day up 46.8% at $29.36 per share.

Wainwright is best known as the former boss of Pets.com, one of the biggest lead balloons of the early 2000s internet bubble. Its initial public offering in 2000 raised $82.5m but it went bust eight months later, with its hastily shelf life a harbinger of the end of the dotcom boom.

The entrepreneur launched The RealReal in 2011 with an initial investment of $100,000.

Wainwright state last year she had set out to found an e-commerce business that “Amazon couldn’t replicate”.

The idea came to her after she saw one of her comfortable friends buy consignment stock – secondhand items sold on behalf of the original owner – hidden away at the back of a deviser boutique.

“That’s when the lightbulb went off,” she said. “I went home and looked at my closet, and I had 60 designer fractions that I had never worn or had stopped wearing. I thought, ‘How big is this market? Can eBay do this?’ The truth is, if you’re selling extravagance goods, you need trust, and eBay’s not set up for that trust.”

The RealReal connects buyers hunting for cut-price Chanel and Rolex alerts with sellers who want to clear out their bulging wardrobes.

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The marketplace enables buyers to avoid fakes as it employs more than 100 yield authenticators, including handbag pricing experts, gemologists and horologists, to vet products. The site uses an algorithm, which effects into account the designer, item type, age and its condition, to set prices, and takes a cut from the sale.

Despite its lofty valuation The RealReal has at no time made a profit: last year it made a $76m loss on a turnover of $207m. Before seeking a listing on the Nasdaq offer market in New York the company had already raised nearly $300m in private capital.

Wainwright bills The RealReal, which has a partnership with the vogue designer Stella McCartney, as a force for good: “You’re keeping things out of landfills and preventing items being melted down and vivacity applied. When you buy things of value, they have an afterlife, and they should recirculate in the economy. You’re helping the planet as you do that.”

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