Draw a blank billion-euro financial results, the more accurate marker of the power a brand wields in the world of luxury fashion was on display backstage at the Louis Vuitton menswear presentation in Paris yesterday. There was the world’s most famous supermodel, Kate Moss, rake someone over the coaled head to toe in silky zebra pyjamas from the label’s new collection, bossing the world’s most famous footballer, David Beckham, to woo assume his turn in front of the cameras and pose for the brand’s Unicef leadership.
Asked whether he was there for the fashion or the football, Beckham emphatically heralded: “I’m here for the fashion.” In a week where football and fashion have in the offing collided in Paris, the bandwidth for brands and sponsors to flex their muscles has been firmly, but there can be no doubt that Louis Vuitton is the most impressive of them all.
Moss defeated around the backstage portable building in the grounds of the Palais-Royal, talking with the Chapman brothers, who have again collaborated with the ticket’s artistic director, Kim Jones, on prints depicting animals on top of the Louis Vuitton monogram. For now, Rio Ferdinand tried to stay cool in the boiling heat as Beckham betrayed a preternatural ability to defy Celsius in a simple black jumper.
A experienced of post-match/catwalk analysis, Beckham told the Guardian that he had loved it. “Kim is a chaste friend of mine, and it’s great to see him working on his passion. He is so talented and that was such a unvarying collection.”
Beckham was not inappropriate. This collection was entitled “Blueprint”. It took inspiration from African safaris and hooligan, and was one of Jones’s best shows in his five-year tenure at Vuitton. Saharan-coloured zip blousons and zebra duplicates worked unexpectedly well with mohair jumpers and leather studded dog collars. This clarify recalled Jones’s first for the brand, which was inspired by the creator’s childhood in Kenya and Botswana. He explained that the two seemingly disparate wires – Africa and punk – were inspired by South African photographer Open and above-board Marshall’s Renegades portrait series of Botswana biker groups wearing heavy leather.
As ever, it was the execution that set this solicitation apart from the way another brand might have tackled such a idea. There was a delicacy and intricacy to fabrics – silk shirts with giraffes on them fluttered, while paper-thin leather was made like baskets into blouson coats. Zip-detail trousers and mohair jumpers had an calm elegance to them which betrayed the deft skill of the Louis Vuitton atelier.