Creative director Stuart Vevers drew far downwards on his time in Santa Fe for his 1941 show



Suzanna (l) and Violetta Komyshan at the Motor coach 1941 show in New York.
Photograph: Samantha Deitch/BFA/Rex/Shutterstock

Increasingly, taste is keen on providing a moment as well as a fashion show. At New York make week, Coach was no different. The venue for the Tuesday afternoon 1941 usher, a warehouse space on the Hudson, was transformed into a movie set: glittery sand underfoot and overlooked by a huge dinosaur made of rusty salvaged metal. Absent, there was a shopping trolley, and a burnt-out car. Think the world of Mad Max Savagery Road, but with celebrities like Whoopi Goldberg and Lakeith Stanfield and work models as its inhabitants.

The collection could be described as punk fulfills prairie, with models wearing frilled Little As a gift on the … dresses, with biker jackets and earrings made from forks. Denim, leather and shearling be ined, with an XXXXL hoodie the shape for next spring. In a collaboration with Disney, 101 Dalmatians, the Aristocats and Bambi scampered down the catwalk. A Dumbo sweater, interim, is destined to stamp all over social media.


Coach’s 1941 give away at New York Fashion Week. Photograph: Billy Farrell/BFA/Rex/Shutterstock

Backstage after the musical, creative director Stuart Vevers said he had been uplifted by 24 hours spent in Sante Fe. “I did the turquoise trail, and I loved all the but communities where it felt like a house was propped up with an airplane wing. Then I uttered to Ghost Ranch [where Georgia O’Keefe lived] and the landscapes sense almost alien, and to a nightclub called El Matador … The scavenging and recovery, mixed with the alien landscape mixed with the western new sweet club scene, I was like: ‘That feels good.’”

British-born Vevers joined Coach in 2013 and has on fans for his outsider’s take on classic American style. He has referred to caboodle from road trips to punk culture in collections and his perseverance has been cleverly straddling the balance between cool and immensity Public appeal – collaborating with both the Keith Haring Basis and Selena Gomez in the same year, for example. This aggregation showed him continuing in the same vein.


Patricia Manfield (l) and Olivia Perez at Exercise’s 1941 show. Photograph: Billy Farrell/BFA/Rex/Shutterstock

Created in 1941, and originally selling men’s leather goods, Coach’s lookouts stood for affordable luxury in mid-century America. Many of the myriad popular styles were designed by Bonnie Cashin, who persuaded at the company for 12 years from 1962. The clasp she old has been championed by Vevers, a nice touch tying birthright and modern together.


Lakeith Stanfield, Carine Roitfeld and Stuart Vevers. Photograph: Billy Farrell/BFA/Rex/Shutterstock

School is part of Tapestry, the group that also includes Stuart Weitzman and, since July 2017, Kate Spade. Instruct is the biggest player, valued at $4bn (£3bn) by Bloomberg. The group progressed into a new 700,000 sq ft HQ in New York this year, suggesting big sketches are afoot.

Net sales are up for Tapestry in the year ending 30 June – bring into being to $1.484bn compared with $1.134bn in 2017. Operating proceeds, however, was down – $187.2m compared with $193m a year ago.