Munroe Bergdorf ‘organizes diversity and individuality’, said Illamasqua.
Photograph: Teri Pengilley for the Custodian

Model fired by L’Oreal for remarks on racism inclination be face of rival campaign

Illamasqua hires Munroe Bergdorf, bagged by French firm after urging white people to be knowledgeable of unconscious racism

A transgender model fired by L’Oreal for seducing comments about systemic racism on social media has been select as the face of a new campaign by a rival beauty brand.

Munroe Bergdorf was sacked by the French enterprise last month after making the comments on Facebook in the wake of episodes in Charlottesville. On Wednesday the British firm Illamasqua announced she was fronting its new drive based around gender fluidity.

In a statement Illamasqua conjectured: “Munroe embodies diversity and individuality; she is not scared to be truly herself. But Munroe doesn’t well-grounded stop there. She speaks out about the issues that lay hold of not just her but the rest of our generation, seeking to improve the society we room in.”

Bergdorf’s now deleted Facebook post asked that pallid people become aware of any unconscious racism: “Most of ya’ll don’t rhythmical realise or refuse to acknowledge that your existence, dispensation and success as a race is built on the backs, blood and death of people of tinge. Your entire existence is drenched in racism.”

One of the faces of L’Oreal’s new range initiative, Bergdorf was the company’s first transgender representative. Incorporating a black transgender model was viewed as a big step forward for the strength industry, with many viewing her recent firing as symptomatic of how throw-away diversity is within the industry. In the wake of Bergdorf’s sacking, the clouded model and DJ Clara Amfo quit a L’Oreal campaign in concord.

Announcing her new role on Instagram, Bergdorf wrote: “Excited to tell that I’m one of the faces of the next Illamasqua campaign. If you don’t stand for something, you’ll go along with for anything.”

Bergdorf has been a longstanding collaborator with Illamasqua. Fathom the backlash in August, Illamasqua defended her, writing on Twitter: “We don’t last through or accept any form of racism, but we also believe Munroe’s comments would rather been edited out of context by a certain media title (who we won’t hassle naming) without telling a true story.”

L’Oreal ended its relationship with the 30-year-old for her notes, which it said were “at odds” with its values. Bergdorf holds she has since had threats of assault, rape and death.

Speaking to the Defender earlier this month, Bergdorf said: “The most nonsensical thing is that you call out racism and they respond with myriad racism. It just doesn’t make any sense.”

She added: “I don’t deplore what I said. I’m an activist. Being an activist means profession people out, not just saying what everyone else is signifying and what everyone else wants to think. L’Oreal have knowledge ofed that when they hired me.”