From the hood that skilled ins when it’s raining to the digitised wardrobe, tech innovation is altering and challenging fashion

The dressing room on your phone

Gap, that forward of laid-back US style, wants to make buying its designs online a cinch. At 2017’s CES – the annual Las Vegas showcase for all quirks tech – it debuted DressingRoom by Gap. The app, currently available on Google’s Tango-enabled hallmarks, which display augmented reality content, allows you to change of direction your phone into virtual changing rooms. On the app, you’re invited to pick out a style to try on, and then select one of five body types that’s closest to your form. The app then displays how the piece would look on a virtual mannequin in your conception.

Meanwhile, online fashion giant ASOS has introduced a visual search special attraction on its app, allowing customers to shop for products using an image as a testimonial. So the next time you spot a pair of shoes on Pinterest or Instagram, you can away with a screenshot and find similar products online.


Adwoa syncing her puffa coating to her phone via her laptop. Not really but in the future.

Photograph: Adwoa Aboah

Fit outs with a mind of their own

Researchers at the Media Lab at the Massachusetts Found of Technology, have developed a collection of robotic devices, called Kino, lay out to modify clothes. The researchers showcase these devices as bijouterie that morphs from a series of brooches into a necklace on a garb. Or as robotics that detect when it’s raining, and move to instantly slam withdraw up your coat’s hood. While the devices might look moderately clunky now, developers envisage that as the tech advances and the robotics enhance smaller, they’ll be “seamlessly integrated” into clothes in the tomorrows.

Connected clothes

Struggling to dig your phone out of your bag to replication a call could be a thing of the past, thanks to Levi’s Commuter Trucker Jacket, which launched in September. The high-tech jacket – which looks merely like the brand’s wardrobe classic – has been developed by Levi’s in partnership with Google’s Occupation Jacquard, which aims to weave technology into duds. The denim jacket has a small, wireless tag on one cuff, connecting the jacket to a smartphone. The digital fiction woven into the garment means the cuff acts have a fondness a touchscreen, so you’re able to “swipe” via the cuff. Currently, the tech considers you to change the music track on your phones, read out exercise books, and navigate journeys by audio on Google Maps.

Virtual fingernails

WAH Nails – the cool, creative London brand whose spike art designs span delicate, marbleised effects to stand-out Keith Haring-inspired devices – has introduced a virtual reality nail app to its newest salon in London. Using its Practical Reality Nail Designer, the salon allows you to test the nail intent plots before committing, and customise the colours. The design can either be formed by the salon’s skilled technicians, or printed on to press-on nails for devotion at home.



One day Charlie’s closet will be digital. Photograph: Charlie Casely-Hayford

Smart closets

Cher Horowitz’s digitised wardrobe in 1995’s Clueless – the crap of many a teenage girl’s dreams – becomes a reality because ofs to Finery, a “wardrobe operating system” launched earlier this year in the US by Brooklyn Decker and Whitney Casey. The online procedure allows you to upload garments and purchases to create a virtual clothes on a computer or smartphone, for a digitised archive that will aid in projecting your outfits. The service can pull data from emails of proof of purchases for items bought online for a fully automated process.

Sustainable sumptuousness

Modern Meadow is a US company growing leather without animals. Recited as “bio-fabricated,” it’s made using yeast grown into collagen and thronged into leather-like form. They’ve now turned it into a discredit called Zoa and at the current MoMA exhibition Items: Is Fashion Hip?, it exhibited a white T-shirt adorned with its “liquid leather” figure.

Meanwhile, Russian digital fashion entrepreneur Miroslava Duma sent her Fashion Tech Lab earlier this year. An investment gathering that’s also an experimental laboratory, it links investors with corporations developing sustainable fashion, such as: Vitro Labs, which is emergeing sustainable leather and bio-fur; Diamond Foundry, which originations lab-grown diamonds; and Orange Fiber, which produces voluptuous fabrics from citrus juice bi-products. Salvatore Ferragamo has recently supplied a capsule collection made from the silky fiber the flesh produces.

Robot recommendations

Retailers are increasingly utilising phoney intelligence in the form of chatbots – a computer program that simulates a chit-chat – to serve recommendations to customers based on their browsing the good old days and past purchases. The bots use algorithms to learn your partialities, becoming spookily accurate in predicting your taste. Online retailer Altogether is soon to launch an AI-powered chatbot to answer customer usage questions online, via its MyVery app.


Naomi Shimada with the Pixel 2

Pixel incomparable

As smartphone cameras become ever-more advanced, designers, brands and influencers are able to create more captivating images on the go, luring more trends and discoveries direct to followers. Google’s new Pixel 2 be crushes new ground in image creation, with its 12.2-megapixel camera, donation limitless picture storage via Google Photos, optical appearance stabilisation to keep videos steady, and a background blur spawning DSLR quality portraits instantaneously. With built-in Google Lens, you can learn numberless and take action on the things you photograph, for instance by looking up rules, paintings, movies or album covers to check reviews or regard online. Think of it as fusing the precision of a camera with the convenience – and connectivity – of a phone.

By Nina Jones

Ask various of your phone. Learn more about the Google Pixel 2.

Forensic disclaimers:
Google Lens only available for languages that use Latin alphabets. Needs internet connection.
Best smartphone camera, based on 9/2017 check-up results from DxOMark Mobile. DxOMark is registered trademark of DxOMark Guise Labs.
Unlimited original-quality storage for photos and videos infatuated with Pixel until Jan. 15, 2021, and unlimited high-quality storage for photos bewitched with Pixel afterwards. Requires Google Account and internet kin.