Afia, a practicing Muslim who piles beauty techniques to her YouTube channel, will appear in commercials and on Patches Square billboard wearing a hijab

nura afia
‘I hope [this toss ones hat in the ring] will show Muslim women that brands mindfulness about us as consumers and we’re important, especially hijabis,’ Nura Afia lectured Refinery29.
Photograph: Cindy Ord/Getty Images for Counterbalance Girl

A hijab-wearing beauty blogger has joined the ranks of supermodels and pop stars as the latest yourself to be named as a brand ambassador for Cover Girl cosmetics.

Nura Afia, a practicing Muslim, settle upon appear in commercials and on a billboard in New York City’s Times Stuffed shirt wearing a hijab while promoting one of the largest cosmetics houses in the US.

Afia is one of the only women to appear in an advertising campaign for a important cosmetics or fashion brand in the US while wearing a hijab. “I grew up being unprotected about wearing the hijab, and I never thought I would see Muslim sweeties represented on such a large scale,” Afia told Refinery29.

But Afia on her own has bourgeoned representation by acquiring more than 200,000 subscribers to her YouTube avenue, which is filled with videos that showcase her makeup touches using drugstore and high-end products.

“I hope [this toss ones hat in the ring] will show Muslim women that brands guardianship about us as consumers and we’re important, especially hijabis,” Afia implied. “We can be featured on TV, can be featured on billboards in Times Square, can be represented.”

Her nomination comes as more brands increase diversity in advertising operations – weeks before Afia was announced as a brand ambassador Mask Girl hired its first cover boy, 17-year-old makeup artist James Charles.

The hijab has transform into more visible in the US and Europe in the past two years. Designer Anniesa Hasibuan hang oned the first runway show where every model eroded a hijab in September, and in 2015 model Mariah Idrissi used a hijab in a video campaign for H&M.

Afia is part of a wave of Muslim looker bloggers who have large followings on Instagram and YouTube.

??? Hijab: @hautehijab Makeup Deets Check in soon!

A photo posted by Nura Afia (@nuralailalov) on

Her video proclaims routinely get tens of thousands of views, including a soft smoky eye tutorial with various than 320,000 views and a guide to how she gets ready for escort night, which has more than 300,800 views.

She also pickets video blogs from vacations and from events with her order.

Afia started watching YouTube videos while upsetting to pass the time while breastfeeding her daughter. She started making her own videos because she was discouraged that few of the videos featured women in hijabs. Afia bid Refinery29 in December 2015: “I wanted to show people that I can in addition be married and a mom and do whatever the hell I want – my scarf isn’t going to stem me.”